As specialists in property catastrophe reinsurance, IPC Re pride themselves on the transparency and clarity in their balance sheets. The challenge was to convey this visually in a way that had not been done before. The solution was to pair words that expressed the strength of the company with x-rays of everyday objects, thus signifying that all is exposed.

The resulting bold representation of the company’s business values helped them stand out from their competitors, which in turn has helped them gain a competitive edge in their market.