Most of us believe that our buying decisions are based on logical factors such as product performance or price. Yet research has shown that emotions strongly influence our choices, and colour plays a big part in this.
Colour psychology brings objectivity and science to the brand development process – no more subjective colour choices, mixed messages or client confusion.
Having a colour palette that effectively conveys your brand values can be very powerful. It builds recognition, trust and loyalty among your target audience, increasing the likelihood of purchase.
At Quirst we’ll identify a unique and distinctive colour palette for your business. One that actively supports your overall branding strategy.
With the right colour palette, your brand will appeal to your clients on an innate level, reassuring them about who you are and what you offer.