American Institute of Graphic Arts
The challenge for the AIGA50 Call for Entries was to design a piece that emphasised the show as being promoted by the Washington D.C. Chapter, and also to gain the attention of the design community. The license plate mailer, with D.C.’s ‘Celebrate & Discover’ tagline, captured the spirit of the show, as well as emphasising the region as a growing centre for design. It was shrink-wrapped to simulate real license plate delivery and to gain maximum attention.
Recognition: Call for Entries won place in AIGA50 show.