Identity for a learning platform helping young people develop in-demand digital marketing skills. The logomark shows ‘Fluency’ in flowing, joined-up writing, representing the meaning of the word fluency – ‘smoothness or flow with which sounds, syllables, words and phrases are joined together when speaking quickly’. This conveys a sense of ease, as well as giving off a sense of approachability. The feel of the logo conveys the young ethos of the company, appealing to their target market.
“I have known Sheila for a number of years and admired her work but have never had the opportunity to work with her so when I needed a new branding identify for my tech startup Fluency, I jumped at the chance to get her on board. The design process with Sheila was seamless and we all loved the design concepts she came up with – so much so it was tough to choose only one. But we did and now our brand gets comments everyday on how great it is. As soon as we raise our second funding round we are planning on working with Sheila again on a full visual design for the site and the company. Highly recommended.”
– Sinead Mac Manus, Fluency