General Electric

Exclusive reward announcement, inviting GE’s top 100 salespeople to a holiday in Maui, to reward them for their superior performance. The invitation booklet was sent out in a subtle cream box with ‘Discover Maui’ in clear varnish on the outside. When the booklet is opened, a vibrant tropical scene is revealed, complete with custom pop-up. The rest of the booklet summarises the details of the trip alongside luscious illustrations of the verdant landscape.